The large number almost 90 % of all marketers called social media the major key for their business. Whatever you sell and what are your targeted clients, the best marketing tool that allows you to grow your business and fill your wallet is none other than social media. So, Why Social Media is Important for Business?
Furthermore, 66 % of marketers that spend about 6 hours per week on social media enjoy more leads. For those who are new in their business and don’t know the importance of social media, this is the right platform for you! What social media marketing gonna do for me? How it play role in getting me more leads? Or do I really need it? If question like these circling around your mind, here are the reasons Why Social Media is Good for Marketing
A Best Platform to Approach Targeted Audience
No matter what business you own, a considerable amount of leads and customers are on social media. According to the recent study of Pew Research Center, 68 % of American adults are Facebook users. Your social media posts easily approach your targeted clients that help you to boost traffic. Google take a long time to get traction of your new blog or post which means very few people know about new content until the next time they search it by their selves while on Facebook posts appears on their page that help you to increase or expand business.
Boost your Site SEO with Social Sharing
Though, the authentic and unique content is most important factor in search rankings but driving traffic to your optimized pages also plays crucial role to climb much faster. This is similar to re-sharing your evergreen content along with new content. Using Facebook’s scheduling tool or Hootsuite for twitter, one can set the entire month all at once!
Help to Understand and Build Strong Relationship with your Audience
The thing that makes social media so effective is the interaction industries have with its customers. Customer’s tweet, comments and suggestion gives you insight what they actually want and about their interest in your products. The insights you gain have obvious marketing advantages. The interaction between you and clients helps you understand them and you can write better content which leads to more traffic.
Generate Leads and Boost Sales
Social media is an easy and cheap platform for customers to show their interest in your brand or business. Social media generate leads for business, an important benefit that numerous social networks endeavors advertising formats specifically designed to gather leads.
Moreover, it also helps you to sell what you want to sell as social accounts of brands play critical part in sales funnel. It is a process through which new contact can become a customer. Day by day the number of social media users increase and social media tools progress, thus social networks become immensely important for ecommerce and product search.
Go Viral While Promoting Content:
Once people start liking your posts and share it with friends and their followers, your content is exposed to more and more audience. Social media is best platform Voice of London to promote whatever you sell, and going viral is similar to climb one step further in your business. When people start sharing your content, it gradually spreads across the internet getting unexpected number of shares and this exposure is very advantageous as all those like, comments and share depicts an existing connection with your business. Without social media going viral in short span of time is next to impossible but also keep in mind that going viral even on social media is not a kids game.
Reputation Management Tool:
As people are already talking about your brand and sharing your posts on social media, it’s your responsibility to respond them on daily basis. Your team can pick up important social media posts regarding your business in order to highlight the positive things and addressed the negative prior it turns into a big issue. If someone is spreading things that are not true make sure to share your side of a story but in a very professional way. Those who are singing your praises, send them a bunch of appreciation and kind words.
Customer and audience
Why Social Media is Important for Business? Avail the opportunity to interact directly with your customers and fans through social media and give them a chance to interact with your brand as well. Social media is a two-way road where you must have to be engaged yourself if you want your followers and customers to be engaged with you. Respond to the comments and stay active on your social media posts. Social media monitoring is also a good tool to keep an eye about how people are responding across the social web.
Maneuver sentiment around your brand:
In case you are getting plenty of negative sentiments, it’s a red flag and you need to figure out what’s going wrong and address the problem. It’s important to know how much people talking about your business and brand online but it’s more important to apprehend what they actually feel. You can protect your brand reputation by using social media as it allows you to stay on the top of sentiment analysis.
Be aware of competition
Knowing your competition is also important contrivance to grow your business. For example, chasing your competitors mentions might show you the weak points with their products that you could reach out to address lead you to win new clients in the process. When you monitor your competitors on social media, you are well aware of whatever or whenever they’re going to launch new products or run promotion or release any new data or reports.
Reporting and analytics
Proving return on investment is always a big challenge for marketers but social media tracking and analytic tools give you full impact of your online activities from follows to engagements right through to purchases. Why Social Media is Good for Marketing? You can use Hootsuite Impact and Google Analytics tools to track traffic generated from social media, email sign-ups, conversations and ROI for organic as well as paid social media campaigns. Another great tracking tool is UTM parameters, which help you to monitor which social networks are delivering most benefits for your business.
